Friday, April 6, 2012

Ideas for ARCTEL



And so was born a number of thoughts:.
a. Separating the site of regional representation of the total site ARCTEL. Notice that the MTS in each region a separate site? . So why should the client from Yekaterinburg Moscow news feed?.
2. We must pursue a more active PR activity in the region. In other regions ARCTEL clear that such work is, and here we have something dull. Think fit everything from the competition prior to the research and publication of local companies for their use of the telephone, as it does in Moscow ARCTEL. PR increases the recognition of the company, and clients like to work longer with the company, which is known.
3. The centralization of call centers - it's good, but why is the operator of what I'm asking the City. Do not allow the hardware to determine my location? .
4. The site should make an order form online services? .
5. Promotional Activity of the company in the city is quite low in my opinion. Although I could not see anything.
6. The text of the sales job is good, but somehow this characterization prodazhnika does not fit with the proposed salary of 15,000 rubles. Just some kind of cognitive dissonance. And why on the main site is no vacancy commercial director?.
7. We must place greater emphasis on the ' unlimited ' tariffs, services and intellectual. A text on the site is not attractive - few details about the service, just that the proposal to call the company (already eliminates a number of clients).
8. We must work more actively with other operators (the same ' home ' networks), complementing their range of services ARCTEL services, including offering them under the brand names of these operators.
9. It is necessary to expand the range of services, because in Moscow there are many more.

This is what occurred without knowledge of the technical capabilities of the branch, human resources and internal processes. With these ideas, I think it would be more. Well, take me a commercial director?.

More ideas? .

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